A soap star welcomed customers to a new pound shop on Saturday (December 1).
Mikey North, who plays Gary Windass in Coronation Street made an appearance at Poundland in Biggleswade market square as part of a family fun day.
The shop opened its doors for the first time on Thursday (November 29) but it was officially launched on Saturday by Mikey, who posed for pictures and signed autographs for fans.
Children were also treated to free balloons and sweets and there were a variety of promotions and special offers running.
Store manager Ryan Vella said: “I’m thrilled that the people of Biggleswade turned out in their hundreds to support their new Poundland store which has created 35 new jobs.
“Shoppers enjoyed the entertainment and had a great time meeting Mikey North while browsing for bargains. It was a great first day in what I am sure will be a very successful future for the store.”